About the role
Role Overview
As a Creative Manager, you’ll be creatively accountable for the packaging and product communication across multiple allocated projects – ensuring impactful, relevant & compelling visual storytelling and creative executions. You will mainly succeed through others with creative direction - leading internal teams and partners from brief to final packaging, ensuring premium quality and engaging, meaningful communication for shoppers and consumers worldwide.
Responsibilities
- Ensure engaging product activation & inspiring play experiences that sparks imagination & create inner stories.
- Translate audience understanding, key messages and overarching strategic goals into effective packaging design.
- Navigate a complex stakeholder landscape across Marketing, IP Partners and LEGO Designers, basing creative decisions and direction on clear strategic, brand and executional considerations.
- Shape and support the creation of a visual identity/principal design for packaging to ensure all precautions, decisions and direction are done based on what is feasible in execution.
- Contribute proactively beyond your own area of responsibility, helping to drive cross-functional initiatives and improvements across our business and partner network.
Candidate Profile
As Creative Manager you:
- Care about and take pride in the work.
- Present work with confidence and clarity.
- Are happy to get hands-on with the work when needed.
- Think creatively, give meaningful feedback and set direction.
- Manage your time effectively and meet deadlines.
- Immerse yourself in the universes and stories of the respective franchises and products.
- Keep yourselves updated on cultural and visual trends.
- Are confident and resilient yet open and inclusive to other views.
- Master the Adobe Creative Suite.
Required Qualifications
- Worked as a Senior Art Director or Senior Graphic Designer.
- Able to translate marketing briefs into visual product and packaging communication.
- Excellent communication skills, with the ability to inspire and engage others.
- Able to act as the creative bridge between stakeholders.
- Be the natural go-to person - role-modelling good team behaviour and feedback culture.
- Foster a positive environment, culture and collaboration across internal graphic designers, freelancers, partners and stakeholders.
Preferred Qualifications
- Delivered packaging or creative work for the Chinese market.
- Adapted creative work for different markets, audiences or cultural contexts.
Working Conditions
- Location: Billund-based position.
- Office Attendance: Expectation of being in the Billund office at least three days per week.
- Relocation: We do not offer relocation assistance for this role.
- Hybrid Working: Our hybrid work model, Best of Both, offers you the option of flexibility to work from home up to two days per week.
Team Context
- OLA Visual Studio: Responsible for the product and packaging communication across the entire LEGO® portfolio from creative executions, image creation and lifestyle photography.
- Department: We are part of the bigger in-house creative agency (Our LEGO Agency) leading all the global creative work, campaigns, experiences and packaging for the LEGO Group.
Benefits
- Family Care Leave: We offer enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount: Generous colleague discount from day 1.
- Bonus: When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Employment Policy
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.