JLR

Our way of thinking goes further: we think ahead. We look at where the world is going and we make sure we’re in position to make a difference. It’s the kind of thinking that has already delivered innovations such as a steering wheel that knows you better than you know yourself, sensors that adapt your drive and the world’s first off-road connected car. If you think like us, just think how far you could go.

Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents:
Jaguar and Land Rover

Our new global strategy will see us Reimagine our future:

A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact
Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’
In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs
All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024
Our aim is to achieve net zero carbon emissions across our supply chain, products and operations by 2039
Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership

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See us reimagine the future of modern luxury through our Range Rover, Defender, Discovery and Jaguar brands.